New visual identity of Romodrom!

After a several-year hiatus, the organization is returning to orange tones, which are associated with its beginnings as well as with optimism and life energy - important values that help people overcome difficult life situations. This orange is complemented in the new brand by a dark shade of green-blue, which refers to the organization's transparency and complements the basic orange tones. "Romodrom has always emphasized accessibility and support for people in the most difficult life situations. The new visual identity will allow us to communicate better with the public and bring our work closer to a wider range of people," expressed Nikola Taragoš, director of Romodrom, regarding the brand change. In addition to the new and modern logo, the new visual identity includes the division of the organization's activities into five basic pillars, which enable a better understanding of the extensive activities of the company. While Romodrom's main focus remains on providing comprehensive social services, it also advocates for reducing housing poverty in the Czech Republic, supports education and employment for socially disadvantaged groups of people, prevents recidivism by supporting individuals in the execution of their sentence, and in connection with the conflict in Ukraine, has expanded its target group to include people affected by this conflict. The organization now primarily directs its humanitarian and development activities towards war-torn Ukraine, but envisions the possibility of expansion into other needed areas in the future. "Therefore, the brand change is not just about a change in appearance, but also about our commitment to move Romodrom forward and provide society with an easier understanding of our activities. We want it to be evident at first glance that Romodrom is not only a symbol of help but also a modern society that can reach out to new generations and ensure them a better future," adds Taragoš. The organization will continue to provide a wide range of services, including social counseling, support in finding housing or employment, educational programs for children not only from excluded areas, and much more. The organization will gradually introduce its new identity on its website and social networks, becoming part of all promotional materials created by Romodrom. This change in identity is one of the important steps towards transparency and modernization that the organization is taking together with its partners at the national and international levels.Contact for the PR department of Romodrom For contacting the PR department of Romodrom, ideally use the email pr@romodrom.cz Mgr. Dominika Bícová email: dominika.bicova@romodrom.cz mobile: +420 771 504 009There is no text to translate in the input.